Philosophy

Amidst the historical and artistic magnificence of Lecce's Baroque style and the silence of the centuries-old olive trees that add special beauty to the extreme south of Italy, Chicca Orlando's creations express the company's determination to show the world the essence of an ancient, unique skill, the seamstress's art.
Every day the company's busy workshops hum with the seamstresses' unique creativity, the fruit of each woman's inner qualities, their technical skills and their extraordinary manual dexterity, which they use to make something splendid, unique, like no other.
Chicca Orlando has always shown particular respect for its staff in pursuing its corporate objectives. This forms the foundations of its philosophy, which is as always driven by a concept of “integral quality”, a people-friendly company seen as an extended family.
Annarita is the company's founder and its production manager. Her daughters, Manuela and Federica work in the creative and sales departments and her husband, Donato, manages internationalisation processes and strategic and operational marketing.
The enduring appeal of this family story has been handed down through several generations because of an uncompromising determination to imbue the company with a human side, the warmth and dynamism that give an industry a soul.