Brand values

LIFE IS A MASTERPIECE

Life is made of moments. It immortalises them, it makes them unique through ever-different art forms and expressions. This is why life is humankind's greatest masterpiece. Chicca Orlando expresses the magnificence of its art in every collection, to make each an endless masterpiece. 

AN OBSESSION WITH QUALITY

We guarantee excellence. Chicca Orlando owes its success to the extraordinary people in the firm and to its uncompromising quality standards on all levels.

A DESIRE TO INNOVATE AND LEARN

We create and innovate. We appreciate the importance of conceiving an idea and bringing it to fulfilment with courage, dedication and ambition, like an unstoppable path to success.

A PASSION FOR AND PRIDE IN EVERYTHING WE DO

Our obsession with quality pushes us to the highest levels of commitment, passion and personal responsibility. We are committed to an ethical business approach, working with honesty, fairness and respect, and above all with enormous passion and regard for Italian tradition and artisanship.